Our Story

 

Trust Your Gut – Nourish, Thrive, Flourish.

At Jones Trust Your Gut, we believe food is more than just fuel - it’s a force for good. Founded by Anna on her family farm in the heart of Herefordshire, our journey began with a simple passion: crafting delicious, nourishing, and naturally fermented foods that support gut health and overall well-being.

Our philosophy is rooted in tradition, but inspired by the world. Drawing from our international experiences, we blend time-honoured fermentation techniques with the best of British farming, ensuring every jar is bursting with flavour, goodness, and sustainability.

Gut health isn’t just a trend - it’s a revolution. And the best part? Improving yours can be as simple as enjoying every bite of our bold, flavourful ferments.

Our Promise

We distill our ethos into six simple but powerful values:

  • Nature’s Best Ingredients – Pure, organic, and unprocessed, just as nature intended.

  • Gut Health First – Every bite is packed with probiotics to help you feel your best.

  • Slowly Made, Boldly Flavoured – Because good things take time.

  • Sustainably Crafted – 100% recyclable, planet-friendly, and rooted in biodiversity.

  • Proudly Englisg, Welsh And Globally Inspired – Honouring local produce while embracing flavours from around the world.

  • Food With Purpose – We believe what we eat shapes who we are.

Science-Backed, Gut-Loving Goodness

At Jones Trust Your Gut, we don’t just make fermented foods - we live and breathe the science behind them! As passionate nutritionists, we’re dedicated to transforming evidence-based nutrition into something fun, inspiring, and easy to digest (literally). The world of microbes might seem mysterious, but here’s the exciting part: these tiny powerhouses don’t just preserve food - they fuel life itself!

More than half the cells in your body are microbial, and they work tirelessly behind the scenes to support digestion, immunity, and even your mood. By harnessing the magic of fermentation, we take nature’s raw ingredients and let friendly bacteria work their wonders, creating foods that are as delicious as they are beneficial.

From Challenge to Cultures: Our Fermented Journey

Launching just a week before the world changed in 2020, we’ve grown through resilience, passion, and a deep commitment to making gut-friendly food that’s as vibrant and exciting as it is good for you. Our bold, nature-inspired ferments reflect the landscapes that surround us, from the rolling hills of England and Wales to the global flavours that influence our recipes.

Join us in the fermented health revolution - your gut (and taste buds) will thank you!